It is a sad day in the pizza industry today, as we lost one of the innovators in the pizza delivery business. Born in 1981 (when it was introduced to me), Dominos died a slow death when chains such as Little Caesar's, Mr. Pizza Man, Papa John's and Round Table started to offer less expensive, and in some cases, healthier options (Round Table Pizza and it's salad bar option). Some people, unfortunately, are happy, as in their minds, Dominos was also the innovator in inventing the cardboard like pizza crust. They are glad to see it go. Some people's opinions are hard to change. There also wasn't enough advertising by Domino's. Every week in the mail, millions of people may receive Round Table, Papa John's Little Caesar's, and even local independent chain coupons to use. I never see any Domino's coupons. They only offer them taped to their delivery boxes. It was not enough, in the end, to keep people coming back for more.
As it looks now, Papa Johns Pizza will be able to step in and at least try to fill the void left by our friend, Domino. They are also innovative in that they have an iPhone app to make on the go ordering even easier. Domino was lacking in that aspect, although in my mind, they had to be at least thinking about offering an app before he passed away. The non pizza places will try to grab some of the customer's of Dominos. Fresh Choice and Sweet Tomatoes for their cheap and healthy option. Subway with their cheap $5 footlongs and other healthy choices.
Domino's had a very special place in people's hearts across America. He was always there when you needed a quick pizza picker upper. He was there for the college student with their loans facing them. He was there for the little kids with the $5 allowances. They all knew that Domino was there for them and they will miss Domino dearly. The unique, greasy box. The delivery cars with the distinctive Domino logo propped on top of the car. The benches/chairs in the store. the distinctive logo. All gone! Oh where is the liquidation sale for these fixtures? A quick, convenient and cheap meal.Gone.
RIP Domino. It was great knowing you.
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