The on-line system had many nice features. I especially liked how I could customize the pizza, with your choice of light, normal, or extra ingredients. This is where it is most time consuming for me. I had to sit and think about my choices. I was never offered all these choices when I order through the phone. I basically just order my pizza and I'm done. With online ordering, I found myself tweaking my order. It took me 20 minutes before I finally placed my order. Choices! Too many choices! And I ended up with just a pepperoni mushroom.
I liked how the ingredients were shown each time I added an ingredient. With that said, I couldn't help but think of bugs crawling on the pizza. That's just how it looked like to me. Creepy illustrations but effective.
I looked at the various screens and a couple really stood out. The screen that provided meal selections based on the number of people you are feeding is a handy tool. Our family always seems to struggle with this when we throw parties and we always feel like we don't know how much food to order to satisfy other's appetites. This screen will help us immensely. The allergy info and lighter choice menus is nice information to have, just in case we have people over who may be allergic to certain foods or for people trying to live a healthier lifestyle (like our family).
The best feature on the site, in my opinion, is the Tracker. I love being able to track just where my pizza is and who is responsible for delivering it to me. This makes me feel like I am at the store waiting, without being at the store. My kids all of a sudden get hungry when I tell them pizza is being delivered. But when they ask me where it is, I have nothing to say other than it's being cooked and is on it's way. With the Tracker, I can pretty much show them step by step where their pizza is.
The checkout was pretty simple. Everything was easy to understand. The price was easy to find. It is good to see the price before I checkout, so I can make changes then and there if necessary. I liked the option of clearing my pizza order if necessary. I also like how it saves my pizza order so that I can order the same item, if I desire, the next time around. Kind of like one click ordering.
The checkout time said 32-42 minutes. The pizza came in 45 minutes, by a friendly delivery driver who didn't want his picture taken for this study. The whole process took about an hour and 5 minutes. A bit long in my mind, since the store is a short distance from our house. And we haven't started eating yet. The pizza, with its oil saturating the box, wasn't as hot as picking it up from directly ordering in store. I think the next time, I'll choose the pickup option when ordering online. Who knows how many houses a delivery guy goes to before he gets to my house? I'll have more control of getting my pizza when I expect it and not have it taken for a joyride before it arrives to us. Also, it seems like the pizza gets to us faster when I call for delivery. Not sure why that is.
Unless Dominos starts offering wheat crust pizza, I don't think of them as somewhere to go if you're watching your waistline. I think they are trying by offering you the opportunity to go light on toppings and in some ways, offering chicken and pasta on the menu.
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